For Dr. Hauschka I created a powerful and inspiring message that combines the qualities of the rose with motherhood. The campaign needed to emphasize the unique characteristics of their rose product line and create a strong emotional connection with the target audience.

Goal:

• Create the creative concept of this campaign that combines the rose with motherhood

• Create a title & slogan

The creative concept served as the heart of the campaign and was used in as many assets as possible (think social campaigns as well as in-store point of sale material).